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Faculty Summer Institute 2014
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Monday, May 19 • 4:00pm - 4:50pm
Using Web Analytics to Measure Visitor Engagement With Website Content

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This proposal involves demonstrating the use of Alexa, a web analytics package, to measure visitor engagement with the content of political and religious websites. Those attending the session will download the toolbar on their devices and plug in the URL of a sample website. I will go through the data and explain the significance of each data point as a measure of visitor engagement.After the initial demonstration, the audience will be invited to download the toolbar and try it out with the institutional or organizational website of their choice.I have considerable experience using these analytical packages and will have just finished using one in an online course to measure engagement with religious websites.

Monday May 19, 2014 4:00pm - 4:50pm
Loyalty Room

Attendees (2)